Branding 

We like to think of the idea of branding as putting your best foot forward. 

If you’re an entrepreneur and taking this course to implement the practices in building your business or whether you’re just wanting to use these tools to present the most authentic version of yourself publicly, the concept is the same: BE YOURSELF!

There are so many “specialists” out there who will say they can help you “brand” yourself in a way to build up your business or help you “impact” more people. The truth of the matter is you will make more of an impact by being authentic because you’ll attract your true tribe. 

We see so many people who “brand” themselves as an idea..as something they aren’t….and it never works. 

If you are looking at building a brand…be consistent and be yourself. 

How is your house decorated ? What colours do you love? Where do you like to hang out? What are your favourite places to eat? (PS we used UK spellings because it’s on brand for us!) 

Take a look at the pictures below to see how Val has organically branded his website and logo in a consistent way. 

Notice how the colours in our home are reflected on Val’s website and in his logo. This is because it is a true reflection of what Val likes! A true reflection of who you are and what you like is always the best way to brand yourself.

For todays exercise, take a photo of your favourite wall in your house and then build a branding board using the colours featured in your home.